[ Publication Date - Dec 2025 ]


A reference manual for people who design and build physical products.

Written and illustrated by Franz Cerwinka

[ Publication Date - Dec 2025 ]


A reference manual for people who design and build physical products.

Written and illustrated by Franz Cerwinka

CURRENT PROGRESS

INTRODUCTION | 5 MIN READ

“Fuel check, engines check, oil check". The pilot having performed this preflight checklist hundreds of times before, goes down the familiar routine: Not because they lack confidence, but because they cannot afford to fail.

“Fuel check, engines check, oil check". The pilot having performed this preflight checklist hundreds of times before, goes down the familiar routine: Not because they lack confidence, but because they cannot afford to fail.

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History is littered with teams that have already tripped and learned some hard earned lessons. Here I’ve tried to compile as many lessons and techniques that I’ve gathered from my own experiences as well as others. My goal vague platitudes but to make it as tactical as possible focusing on observable actions that can be taken. No matter what stage in a products life cycle the goal is to create a field manual that you can go back to reference. Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. While every product design presents its unique challenges, I tried to distill those lessons into actionable steps that can help replicate success.

I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


— Franz Cerwinka

History is littered with teams that have already tripped and learned some hard earned lessons. Here I’ve tried to compile as many lessons and techniques that I’ve gathered from my own experiences as well as others. My goal vague platitudes but to make it as tactical as possible focusing on observable actions that can be taken. No matter what stage in a products life cycle the goal is to create a field manual that you can go back to reference. Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. While every product design presents its unique challenges, I tried to distill those lessons into actionable steps that can help replicate success.

I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


— Franz Cerwinka

What does design mean really?

Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. I tried to distill those lessons into actionable steps that can help replicate success. I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


Disclaimer: In a world of infinite possibilities there will be times and places Use if useful

“Learn the rules like a pro, so you can break them like an artist”
- Pablo Picasso

DESIGN FOR MANUFACTURING

Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. I tried to distill those lessons into actionable steps that can help replicate success. I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


Disclaimer: In a world of infinite possibilities there will be times and places Use if useful

— — — — — —

Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. I tried to distill those lessons into actionable steps that can help replicate success. I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


Disclaimer: In a world of infinite possibilities there will be times and places Use if useful

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INTRODUCTION

Truthfully I wrote and documented this for myself as a place I can go back to and reference all the lessons I have gathered. I tried to distill those lessons into actionable steps that can help replicate success. I hope this helps you build more beautiful functional objects that people want use and care for. This document is laid out. A linear way, but by no means doesn’t need to read front back. It is meant to be used as a tool that makers and builders can go back in reference throughout the design process.


Disclaimer: In a world of infinite possibilities there will be times and places Use if useful

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